The awareness and significance of leading a healthy lifestyle that incorporates flexible workouts, balanced diets, and improved healthcare has increased exponentially in the recent past. There's also been an uptick in the need for fitness programs that help achieve these goals. In response to that many fitness service providers have come up with virtual fitness coaching platforms. In this blog, we'll be taking a look at this online fitness platform market, how they work, and the key features that help individuals reach their fitness goals.
Online Fitness Coaching is a convenient service for fitness enthusiasts that connects them to a trainer virtually instead of visiting a gym. The global online fitness market size was valued at $6,046 million in 2019 and is projected to reach $59,231 million by 2027, growing at a CAGR of 33.1% from 2020 to 2027.
Source – https://www.alliedmarketresearch.com/virtual-online-fitness-market
And with more gyms and fitness centres forced to shut down to comply with COVID - 19 restrictions, the demand is expected to witness the highest growth rate.
A variety of factors have contributed to the growth of online fitness coaching. Some of the most important ones are mentioned below.
Online Fitness Coaching has become an additional source of income for fitness coaches. In addition to the benefits like time and location flexibility, online fitness coaching comes with various other benefits for trainers.
The demand for online fitness services has shot up dramatically in recent years. Below mentioned are some reasons that are responsible for this trend:
It is essential you know the inside out of a business plan before you actually launch the business. The typical business model of an online fitness coaching platform is similar to any other on-demand service business model. The platform consists of three entities:
Having a proper monetization strategy in place is essential to derive revenue from the service you offer to the users. An online fitness coaching platform can have various monetization channels as discussed below:
Let's have a look at the market players to get an idea of the global landscape.
|Trainiac||This platform allows users to work one-on-one with a trainer where the trainer constructs programs with the trainees' aspirations in mind.||Customized workout programs designed around the trainees' schedule.|
|Morfus||Users can connect with fitness professionals around the world to join team sessions or one-on-one sessions.||The platform has a range of training for losing weight, pregnancy, older age group|
|Aaptiv||Makes the workout super easy with audio-instructed and music-focused fitness programs to choose from.||Access to over 2500 workouts|
|Caliber||Provides one-on-one strength and nutrition coaching from experts to build muscles, burn fat, and lose weight.||Workout and nutrition guidance for everyone.|
|Fitness Trainer||Users are connected to a local personal trainer to customize each session and meet their fitness goals.||Recommends trainers as per the requirements of the user.|
A feature-rich website connects and engages your potential clients, enhances your professional image, saves time, and increases your profitability. Below mentioned are the key features required for an online fitness coaching platform:
The online fitness coaching industry has already made a huge impact on the lives of people, and the rise of COVID-19 has boosted the industry encouraging fitness enthusiasts to turn towards online services. The pandemic has proved to be a great testing ground for fitness trainers to find an alternate source of income after the shutdown of gyms and fitness centers. Additionally, it has also engraved a sturdy path for the entrepreneurs who are planning to enter this booming industry.
One of the turnkey solutions that can help aspiring entrepreneurs of this industry to get started is Yo!Coach. Tightly packed with all the latest features and integrations, this readymade solution becomes an ideal software to launch and amp up your online fitness coaching business.